Thoughts & Ideas

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A couple weeks ago I attended AIGA Houston’s Inside Job conference. It’s a one-day conference that targets the creative community working at in-house departments within other companies – as opposed to working at external independent design, branding, or advertising agencies – and shares insights on how we can all work together more efficiently and creatively. 
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People & Places, Thoughts & Ideas

For any company, getting together as a group to build camaraderie is important. It’s easy to get lost in your own world and forget to lift your head and see what everyone else is working on. We forget to share an article that moves us or inspires us. We forget that we have others around us that can add to our projects, by bringing in new insights, and make them even better. So, for Herring, we do our best to get together outside of work several times a year to socialize and share stories. It’s through these off-the-cuff conversations that you get to learn something new about the person that has been working next to you for years. It’s by connecting with each other that we build stronger relationships and a tighter team.

Camaraderie - Stephen Herring Read more »

Branding & Strategy

“Where do your ideas come from?”

That’s a question that comes up frequently from both clients and friends. Concepts and ideas come from a variety of places and everyone has a different way of developing or processing them. This is just one example of a thought process behind an idea.

About a year and a half ago at  Herring, we began to re-evaluate our identity and brand. One of the elements that kept coming to the surface was the idea of “Lead & Follow”. This is our philosophy of working in a collaborative way with our clients. In any relationship there will be times you need to lead and other times when it’s best to follow. Over the course of 40-plus years Herring has learned to identify when best to do either. HRNG_leadfollow

Once we embraced the idea we decided to have a little fun with it. We started mixing up type and image. As you can see here, we had just started using our new signature color (yellow) but hadn’t quite figured out if we wanted to use an “&”, “/”, or “and” with Lead & Follow.

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People & Places

Sharing Stories

Something Lost, Something Gained

The other weekend Houston lost a little bit of its idiosyncratic culture. Cleveland “The Flower Man” Turner’s home was set for demolition. The Flower Man passed away in 2013 and his house, a shrine to his creative and inspiring spirit, fell into disrepair past the point of repair – with the only option left to tear it down.

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Thoughts & Ideas

Houston AIGA Inside Job

I was asked to lead a break-out session at this year’s Inside Job, put on by AIGA Houston. This was truly a case of not looking before I leapt when I agreed to take it on. My background is in design and branding. I couldn’t imagine doing a session on “how to make a better logo” or something like that for this audience. My hope was to do something beneficial, collaborative and maybe have a good conversation.

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Branding & Strategy

bookread

I’m a firm believer that we are shaped by our experiences and companies are seeing that more and more. We shouldn’t be thinking in terms of “a brochure”, “a website”, “a video”, etc. Think about a more holistic approach. Think about the whole brand experience and what story you want to share.

As digital as the world seems to get we still feel the pull of the tactile experience. We read about how print is dead and digital is king but I’ve been noticing a trend that is reinforcing that multi-touch communication is still alive and well. Several “digital” designers are looking to create a printed or physical version to complement their online endeavors.

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