New Work

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For Herring, this past holiday season was about adding a bit of zest to the usual holiday greeting. We rolled it in crushed peppermint, threw in cajun spices and even spiked it with cinnamon whiskey. Conveying our appreciation to clients and partners is a nice thing to do, but thanks to a little team effort, we were able to extend more than a simple greeting.
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New Work

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Cobalt International Energy is a global oil exploration and production (E&P) company based in Houston. Cobalt was in the beginning stages of creating their first sustainability report and asked Herring to help design the book and guide them through the process for this important document. Cobalt had very little in terms of marketing materials. Herring did a visual audit and pulled together references from their other communication platforms to create a report that would complement their current identity and allow for future materials to be developed as well. Herring produced both the annual report and sustainability report as companions to each other. The sustainability report was produced in English and Portuguese.
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Design

We all know how important it is to use appealing visual images in your marketing to tell your story, gain readership and engage your audience. Herring always recommends the use of custom photography shot by a professional that is specific to your company that will help strengthen your brand. But there is not always the time or budget to hire and coordinate a custom photo shoot, so you may need to use stock photography. But are your photos legal to use?

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Example of custom photography shot for a client by Michael Hart.

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Design

A Digital Publication Reader

As the digital world inexorably permeates traditional print realms, a wide range of digital publishing platforms and custom programming options have become available to serve. From “Do it Yourself” builds to Adobe’s Digital Publishing Suite, Mag Plus, Maz and others, there is now a lot to choose from when considering your digital publication venture. It’s a productive and interesting process if you approach it methodically.

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Design

Current data shows that the U.S. is using mobile devices more than desktop computers by a wide margin. Mobile devices are proliferating at a fast pace, leaving inconvenient non-mobile or more restrictive systems to languish in their User’s absence. The building trend towards mobile use is applicable across a variety of demographics and is not age, lifestyle, or industry specific. Read more »

Design, Thoughts & Ideas

One of our core competencies here at Herring is the creation of custom digital animations and motion graphics. We have a long history of projects that not only require us to do an “as-specified” animation, but also to learn about associated business and functionality applicability that may be depicted or relevant. By understanding the context of our content we can produce not only the animation deliverable, but also design it from a proper context.

One such example is the below animation commissioned by Oil States International to demonstrate the set-up and operation of their proprietary Stage Frac Isolation Tool.

©2014 Oil States. Not for distribution without permission.

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