Design

We all know how important it is to use appealing visual images in your marketing to tell your story, gain readership and engage your audience. Herring always recommends the use of custom photography shot by a professional that is specific to your company that will help strengthen your brand. But there is not always the time or budget to hire and coordinate a custom photo shoot, so you may need to use stock photography. But are your photos legal to use?

Mike_Hart_Photography

Example of custom photography shot for a client by Michael Hart.

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Design

A Digital Publication Reader

As the digital world inexorably permeates traditional print realms, a wide range of digital publishing platforms and custom programming options have become available to serve. From “Do it Yourself” builds to Adobe’s Digital Publishing Suite, Mag Plus, Maz and others, there is now a lot to choose from when considering your digital publication venture. It’s a productive and interesting process if you approach it methodically.

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Design

Current data shows that the U.S. is using mobile devices more than desktop computers by a wide margin. Mobile devices are proliferating at a fast pace, leaving inconvenient non-mobile or more restrictive systems to languish in their User’s absence. The building trend towards mobile use is applicable across a variety of demographics and is not age, lifestyle, or industry specific. Read more »

Design, Thoughts & Ideas

One of our core competencies here at Herring is the creation of custom digital animations and motion graphics. We have a long history of projects that not only require us to do an “as-specified” animation, but also to learn about associated business and functionality applicability that may be depicted or relevant. By understanding the context of our content we can produce not only the animation deliverable, but also design it from a proper context.

One such example is the below animation commissioned by Oil States International to demonstrate the set-up and operation of their proprietary Stage Frac Isolation Tool.

©2014 Oil States. Not for distribution without permission.

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People & Places

Stephen Herring with his familyStephen Herring, a native Houstonian and Principal of Herring, was born into the world of design. As the son of Herring’s founder, Jerry Herring, Stephen was introduced to the business of design while working summers alongside his father and quickly took a strong interest in the industry he grew up around.

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