New Work

Dos Padres identity by Herring Design
We had the great fortune to work with Cyclone Enterprises to develop a new package design for their line of tortilla chips. Cyclone is a family-owned, Texas-based specialty foods manufacturing and distribution company. In looking to take their own line of tortilla chips, Dos Padres, to a larger market they had a few obstacles to overcome. First is public awareness of the Dos Padres tortilla chip line, and second, their previous package design did not distinguish between the three types of tortilla chips Cyclone currently has in the market. Read more »

Thoughts & Ideas

Mobile publication by Herring
With the proliferation and market adoption of mobile devices there are many opportunities mobile publications can bring to your brand marketing toolkit. Mobile publications can be used for every market and be a very cost effective way to expand your digital strategy and tell your story to an ever growing digital savvy market. Here are 5 things to consider when planning your mobile publication. Read more »

New Work

iPad_Holiday_x2
For Herring, this past holiday season was about adding a bit of zest to the usual holiday greeting. We rolled it in crushed peppermint, threw in cajun spices and even spiked it with cinnamon whiskey. Conveying our appreciation to clients and partners is a nice thing to do, but thanks to a little team effort, we were able to extend more than a simple greeting.
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New Work

DSC_8753
Cobalt International Energy is a global oil exploration and production (E&P) company based in Houston. Cobalt was in the beginning stages of creating their first sustainability report and asked Herring to help design the book and guide them through the process for this important document. Cobalt had very little in terms of marketing materials. Herring did a visual audit and pulled together references from their other communication platforms to create a report that would complement their current identity and allow for future materials to be developed as well. Herring produced both the annual report and sustainability report as companions to each other. The sustainability report was produced in English and Portuguese.
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Design

We all know how important it is to use appealing visual images in your marketing to tell your story, gain readership and engage your audience. Herring always recommends the use of custom photography shot by a professional that is specific to your company that will help strengthen your brand. But there is not always the time or budget to hire and coordinate a custom photo shoot, so you may need to use stock photography. But are your photos legal to use?

Mike_Hart_Photography

Example of custom photography shot for a client by Michael Hart.

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Design

A Digital Publication Reader

As the digital world inexorably permeates traditional print realms, a wide range of digital publishing platforms and custom programming options have become available to serve. From “Do it Yourself” builds to Adobe’s Digital Publishing Suite, Mag Plus, Maz and others, there is now a lot to choose from when considering your digital publication venture. It’s a productive and interesting process if you approach it methodically.

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