When the executive creative director of one New York’s top branding agencies agrees to share his stories and advice on branding, you listen. You listen very closely. AIGA Houston invited Leland Maschmeyer, co-founder of Collins, to Houston Design Week and asked him to shed light on how his team faces challenges and how, as a company, they are always trying to push things further.
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It’s hot in Houston this summer, and we’re thinking of ways to stay cool. A Herring pool maybe?
It’s before 9 o’clock and everyone’s huddled together in rows of pews inside a small, bright, intimate building eagerly waiting to be inspired. Coffee has been complimentary served and there’s a lot of chatter. The conversations are amplified by the tall arched ceiling. It’s built this way for a reason. We are in the Live Oaks Friends Meeting house, home to the Skyspace, an installation by Quaker artist James Turrell. The roof is closed but it’s still able to provide you with a feeling of exploration and curiosity. Appropriate, I would say, for why we’ve all gathered together. Read more »