Thoughts & Ideas

A couple weeks ago I attended AIGA Houston’s Inside Job conference. It’s a one-day conference that targets the creative community working at in-house departments within other companies – as opposed to working at external independent design, branding, or advertising agencies – and shares insights on how we can all work together more efficiently and creatively. 
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People & Places, Thoughts & Ideas

For any company, getting together as a group to build camaraderie is important. It’s easy to get lost in your own world and forget to lift your head and see what everyone else is working on. We forget to share an article that moves us or inspires us. We forget that we have others around us that can add to our projects, by bringing in new insights, and make them even better. So, for Herring, we do our best to get together outside of work several times a year to socialize and share stories. It’s through these off-the-cuff conversations that you get to learn something new about the person that has been working next to you for years. It’s by connecting with each other that we build stronger relationships and a tighter team.

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Design, New Work

annual report by herring

With the current challenges in the energy market, it was important for Noble to report their recent accomplishments and communicate their plan of moving forward with confidence. With a minimal design and a clear message, we helped Noble Energy connect with their shareholders and developed their 2015 Annual Report. We created a mobile-optimized web component to complement the printed piece.
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Design, New Work


Spectra Energy, one of North America’s leading pipeline and midstream companies, wanted their message for the 2015 annual report to be a bit more personal than previous years. The leadership is very passionate about the role natural gas has in this country’s ongoing energy discussion and we had to make sure that this message would connect with the audience.
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New Work


We are excited to announce our collaboration with Enable Midstream Partners to produce their 2015 Annual Report which won the platinum award at this year’s 2015 Vision Awards Annual Report Competition, hosted by the LACP (League of American Communications Professionals LLC.) Enable and Herring won the highest recognition in the category, Energy – Equipment and Services.
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Branding & Strategy

Persona Discovery Grid

Personas are part of the bigger Brand strategy and should not be overlooked. 

A buyer persona is a character that represents your target audience. It takes into consideration the user’s goals, desires, and limitations that guide purchasing decisions.

Brand personas build an emotional connection with your brandThink of your brand persona as your company personality

Create a design persona that represents your brand. Your company’s persona should mirror how you want others to see you.

It should be personal, memorable, and invoke an emotional connection. As a result, it will help draw customers to your company and what you can offer them.

Persona Dimension and Attribute examples

  •  Competence; reliability, hard-working , secure, intelligence, successful
  •  Sophisticated; upper-class, good-looking, charming
  •  Exciting; daring, spirited, imaginative, daring
  •  Honest; wholesome, sincere, friendly, down-to-earth

Wondering how to create a strong brand persona and discover the benefits to your company? Herring helps companies from large to small focus their strategic brand, let us help you.

Design, People & Places

Herring-Creative Courage

Being a fearless designer can be hard these days. But James Victore believes with simple ink on paper we can change the hearts and minds of the public. So the designer has the responsibilty to have creative courage in spite of the circumstances.

Houston AIGA had the pleasure of hosting Victore at Sundance theaters. In the design world, he’s a celebrity. His work is in the collection of the Museum of Modern Art in New York, he’s written books, and has a regular column for Entrepreneur Magazine, not counting the speaking engagements, workshops around the country and countless commercial work. As a speaker, he loves to inspire others to trust their instincts and embrace the fear of being different.
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