IMG Benefits Group provides customized independent employee benefits solutions to assist business owners and individuals. IMG’s team came to Herring with the need to supplement their marketing efforts with a modern and user-friendly website that helps educate and convert new prospects. Read more »
For any company, getting together as a group to build camaraderie is important. It’s easy to get lost in your own world and forget to lift your head and see what everyone else is working on. We forget to share an article that moves us or inspires us. We forget that we have others around us that can add to our projects, by bringing in new insights, and make them even better. So, for Herring, we do our best to get together outside of work several times a year to socialize and share stories. It’s through these off-the-cuff conversations that you get to learn something new about the person that has been working next to you for years. It’s by connecting with each other that we build stronger relationships and a tighter team.
Read more »
With the current challenges in the energy market, it was important for Noble to report their recent accomplishments and communicate their plan of moving forward with confidence. With a minimal design and a clear message, we helped Noble Energy connect with their shareholders and developed their 2015 Annual Report. We created a mobile-optimized web component to complement the printed piece.
Read more »
Spectra Energy, one of North America’s leading pipeline and midstream companies, wanted their message for the 2015 annual report to be a bit more personal than previous years. The leadership is very passionate about the role natural gas has in this country’s ongoing energy discussion and we had to make sure that this message would connect with the audience.
Read more »
Personas are part of the bigger Brand strategy and should not be overlooked.
A buyer persona is a character that represents your target audience. It takes into consideration the user’s goals, desires, and limitations that guide purchasing decisions.
Think of your brand persona as your company personality
Create a design persona that represents your brand. Your company’s persona should mirror how you want others to see you.
It should be personal, memorable, and invoke an emotional connection. As a result, it will help draw customers to your company and what you can offer them.
Persona Dimension and Attribute examples
- Competence; reliability, hard-working , secure, intelligence, successful
- Sophisticated; upper-class, good-looking, charming
- Exciting; daring, spirited, imaginative, daring
- Honest; wholesome, sincere, friendly, down-to-earth
Wondering how to create a strong brand persona and discover the benefits to your company? Herring helps companies from large to small focus their strategic brand, let us help you.
Herring is very proud of our very own Katya Vassilveya for taking first prize at this year’s “Big Show” put on by the Lawndale Art Center. This is a huge honor and we couldn’t be happier for Katya. This show will be up through August 27, 2016. We encourage everyone to go see the show and support our friends in the art community.