Personas are part of the bigger Brand strategy and should not be overlooked.
A buyer persona is a character that represents your target audience. It takes into consideration the user’s goals, desires, and limitations that guide purchasing decisions.
Think of your brand persona as your company personality
Create a design persona that represents your brand. Your company’s persona should mirror how you want others to see you.
It should be personal, memorable, and invoke an emotional connection. As a result, it will help draw customers to your company and what you can offer them.
Persona Dimension and Attribute examples
- Competence; reliability, hard-working , secure, intelligence, successful
- Sophisticated; upper-class, good-looking, charming
- Exciting; daring, spirited, imaginative, daring
- Honest; wholesome, sincere, friendly, down-to-earth
Wondering how to create a strong brand persona and discover the benefits to your company? Herring helps companies from large to small focus their strategic brand, let us help you.
Herring is very proud of our very own Katya Vassilveya for taking first prize at this year’s “Big Show” put on by the Lawndale Art Center. This is a huge honor and we couldn’t be happier for Katya. This show will be up through August 27, 2016. We encourage everyone to go see the show and support our friends in the art community.
For Herring, this past holiday season was about adding a bit of zest to the usual holiday greeting. We rolled it in crushed peppermint, threw in cajun spices and even spiked it with cinnamon whiskey. Conveying our appreciation to clients and partners is a nice thing to do, but thanks to a little team effort, we were able to extend more than a simple greeting.
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Cobalt International Energy is a global oil exploration and production (E&P) company based in Houston. Cobalt was in the beginning stages of creating their first sustainability report and asked Herring to help design the book and guide them through the process for this important document. Cobalt had very little in terms of marketing materials. Herring did a visual audit and pulled together references from their other communication platforms to create a report that would complement their current identity and allow for future materials to be developed as well. Herring produced both the annual report and sustainability report as companions to each other. The sustainability report was produced in English and Portuguese.
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Covenant Testing Technologies is an independent provider of quality-driven well testing and flowback services. Covenant approached Herring to establish an identity for this new company. We worked with top management and internal marketing to help establish their brand through a fresh identity, new collateral and a responsive website to share their story of utilizing leading-edge technology and a culture that cultivates leaders in the field.
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When the executive creative director of one New York’s top branding agencies agrees to share his stories and advice on branding, you listen. You listen very closely. AIGA Houston invited Leland Maschmeyer, co-founder of Collins, to Houston Design Week and asked him to shed light on how his team faces challenges and how, as a company, they are always trying to push things further.
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