H\FW Capital Partners, LP is a privately-owned investment partnership founded in 2001 with offices in Houston and Fort Worth, Texas. H\FW Capital Partners, L.P. approached Herring to help them build their brand and web presence.
Developing the new identityH\FW was looking to find investors and tenants for properties in the Houston and Fort Worth areas but had no identity or online presence that could help showcase H\FW’s offerings. John Lydick, one of H\FW Capital’s founders, said that a differentiator for their company is their expertise in the local markets for Houston and Fort Worth. By focusing on these two markets they were able to uncover opportunities specific to the region.
The identity is built on a 60˚ angle that is made when drawing a line between Houston (H) and Fort Worth (FW). This line is what connects the two cities. We built a flexible visual system around this concept that would allow us to continue to build ongoing messages around the idea of “connecting.”
We worked with the client to develop the site structure that best showcased their investments and opportunities to potential investors. The website Herring designed and produced is a fully responsive site built with an open-source CMS, which allows H\FW to update the site as needed and adapt to market needs.