One of graphic design’s biggest stars (if there really is such a thing as a graphic design star) is Paul Rand (1914–1996). He is known for creating some of the best known corporate logos that are still in use. Logos such as IBM, ABC and Westinghouse. However, Rand knew that the logo was only a identifier of a company. From an essay originally published in 1991 (and later in his 1994 book, Design, Form and Chaos) Rand wrote, “A logo derives its meaning from the quality of the thing it symbolizes, not the other way around.” He went on to say that, “A logo is less important than the product it signifies; what it means is more important that what it looks like.” Read more »
About twelve years ago I decided that it was time to do something I had wanted to do for over 30 years—become a pilot. Since then I have discovered that piloting has a lot in common with managing digital projects. There are a few things you can let slide, but both have to be respected from the very beginning. Here are a few lessons I have learned.
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So the site has gone live, the Content Management System is working, the brand is digitally refreshed and the deadlines have been met. Now what? In so many cases the answer is unfortunately “nothing” from both sides of the working relationship and this is a mistake, a big one. Not because of any malignant intent but because of a lack of education on the client side of the equation and a lack of expertise-depth to impart from the provider’s side. Read more »
I’m a firm believer that we are shaped by our experiences and companies are seeing that more and more. We shouldn’t be thinking in terms of “a brochure”, “a website”, “a video”, etc. Think about a more holistic approach. Think about the whole brand experience and what story you want to share.
As digital as the world seems to get we still feel the pull of the tactile experience. We read about how print is dead and digital is king but I’ve been noticing a trend that is reinforcing that multi-touch communication is still alive and well. Several “digital” designers are looking to create a printed or physical version to complement their online endeavors.
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