Design, People & Places

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Last week I joined a trip to The Printing Museum. Believe it or not, adults go on field trips too. As the largest growing AIGA chapter, it is apparent Houston is a city bustling with new ideas. The exhibition Design Now: Houston validates the city’s relevance in the design world. The jurors, Matteo Bologna, Ellen Lupton and Claudia De Almeida, are experts of the field.

The exhibition consists of 14 categories ranging from publication to environmental to web/interactive. Among the finalists’ work was a theme of Houston culture, while maintaining a visual solution for a client’s problem.

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Design, People & Places

Career Day

Students eagerly participate in our discussion on Math, Science, Doodles, and Design.

A month ago, my fellow Herring designer, Doug, and I went to Crockett Elementary for a career day organized by iEducateUSA, an organization that helps elementary and middle school students to strengthen their math and science skills, as well as inspire them with possible career choices. Our goal was to get kids excited about design as a possible future career.

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Design

A Digital Publication Reader

As the digital world inexorably permeates traditional print realms, a wide range of digital publishing platforms and custom programming options have become available to serve. From “Do it Yourself” builds to Adobe’s Digital Publishing Suite, Mag Plus, Maz and others, there is now a lot to choose from when considering your digital publication venture. It’s a productive and interesting process if you approach it methodically.

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Design

Current data shows that the U.S. is using mobile devices more than desktop computers by a wide margin. Mobile devices are proliferating at a fast pace, leaving inconvenient non-mobile or more restrictive systems to languish in their User’s absence. The building trend towards mobile use is applicable across a variety of demographics and is not age, lifestyle, or industry specific. Read more »

Design, Thoughts & Ideas

One of our core competencies here at Herring is the creation of custom digital animations and motion graphics. We have a long history of projects that not only require us to do an “as-specified” animation, but also to learn about associated business and functionality applicability that may be depicted or relevant. By understanding the context of our content we can produce not only the animation deliverable, but also design it from a proper context.

One such example is the below animation commissioned by Oil States International to demonstrate the set-up and operation of their proprietary Stage Frac Isolation Tool.

©2014 Oil States. Not for distribution without permission.

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Design

User ExperienceThe terms “User Experience” and “User Interface” are suitable for just about anything, however they are popularly applied to digital creations such as applications, mobile apps, websites and other software interfaces. Subjectively the layout of those types of deliverables are frequently driven by what the app or site’s perceived “audiences” are and how they may interact with the site.

While this approach is generally correct, it often (in practice) leaves out accounting for the User’s physical conditions, not just their audience demographic. Strangely enough, hardware often accounts for this almost by default, perhaps because it too, is in the physical world and a mismatch between hardware design and environmental suitability is quickly and easily identified. For example an unprotected tablet would not logically have much longevity being deployed as a safety sheet reference device around industrial oil service workers. A worker would also identify its unsuitability quickly as well. It’s also likely this unsuitability would be rapidly identified too, because the tablet would fit into and be reviewed under Product Design principles as opposed to Digital Design ones. This is the gap into which well-intended deliverables sometimes slide.

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Design, Thoughts & Ideas

“The IR Site” – It shouldn’t just be a section

Frequently these three words are embedded and subject to a larger project scope, and involve the handing off of templates to a provider in order to match a broader site redesign or redevelopment. IR is often seen as the “as long as it has the right data on it, it’s fine” section of a corporate website. It doesn’t have to be that way..

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Design

Books are a campaign. Not the advertising version of a campaign—working the hard sell. More of the adventurous type. A quest. An expedition to celebrate a person’s, group’s or company’s achievements, anniversaries or progress. Books work the soft sell—capable of encapsulating the essence of the subject. Through the journey of the pages, the audience comes to understand the subject’s history and character. Its brand.

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Design, Thoughts & Ideas

If you’re Russian, you probably know who Artemy Lebedev is. For others, I should say he’s an eccentric entrepreneur who angers a lot of people with posts on his blog and owns the biggest design studio in Russia. While the English version of the studio’s website showcases their work, the original Russian site brings out the owner’s personality—it can often anger and offend the unprepared (Artemy is a huge fan of cursing), but is also a great source of design knowledge. It is, after all, where I was introduced to design and learned about kerning, leading, and numerous do’s and don’ts.

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