Thoughts & Ideas

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A couple weeks ago I attended AIGA Houston’s Inside Job conference. It’s a one-day conference that targets the creative community working at in-house departments within other companies – as opposed to working at external independent design, branding, or advertising agencies – and shares insights on how we can all work together more efficiently and creatively. 
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People & Places, Thoughts & Ideas

For any company, getting together as a group to build camaraderie is important. It’s easy to get lost in your own world and forget to lift your head and see what everyone else is working on. We forget to share an article that moves us or inspires us. We forget that we have others around us that can add to our projects, by bringing in new insights, and make them even better. So, for Herring, we do our best to get together outside of work several times a year to socialize and share stories. It’s through these off-the-cuff conversations that you get to learn something new about the person that has been working next to you for years. It’s by connecting with each other that we build stronger relationships and a tighter team.

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Thoughts & Ideas

Mobile publication by Herring
With the proliferation and market adoption of mobile devices there are many opportunities mobile publications can bring to your brand marketing toolkit. Mobile publications can be used for every market and be a very cost effective way to expand your digital strategy and tell your story to an ever growing digital savvy market. Here are 5 things to consider when planning your mobile publication. Read more »

People & Places, Thoughts & Ideas

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Something Austin has that Houston lacks is a Russian restaurant. That’s one of the main reasons for my visits there—I need my fix of pickled herring once every six months. A week ago, however, the main reason for my—and several from Herring’s team—visit was the An Event Apart conference. The two days at the conference consisted of 12 exciting lectures by some of the most respected people in the Web world, as well as meeting other designers, developers and people simply interested in the field.
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Design, Thoughts & Ideas

One of our core competencies here at Herring is the creation of custom digital animations and motion graphics. We have a long history of projects that not only require us to do an “as-specified” animation, but also to learn about associated business and functionality applicability that may be depicted or relevant. By understanding the context of our content we can produce not only the animation deliverable, but also design it from a proper context.

One such example is the below animation commissioned by Oil States International to demonstrate the set-up and operation of their proprietary Stage Frac Isolation Tool.

©2014 Oil States. Not for distribution without permission.

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Thoughts & Ideas

Fox

Adobe’s Illustrator is one of the indispensable applications in every graphic artist’s toolbox. At Herring, we use it to create charts, maps, logos, and navigational elements. Accomplished Illustrator users go on to create stunning, complex illustrations. The primary benefit to using Illustrator is because artwork created with it is in a vector format which, unlike Photoshop images, allows it to be scaled infinitely without degrading the final image.

When computers took over our industry, they allowed us the ability to easily explore options, revise documents with little effort, and quickly share files with coworkers and clients. But when a designer needs to work on an Illustrator file created by someone else, he or she can find themselves baffled when they open the file. Often that’s because they don’t bother to open the Appearance Panel, relying instead on the stroke/fill icon at the bottom of the tool palette only to edit the objects they see. The Appearance Panel is the most useful and overlooked panel in Illustrator.

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Thoughts & Ideas

Houston AIGA Inside Job

I was asked to lead a break-out session at this year’s Inside Job, put on by AIGA Houston. This was truly a case of not looking before I leapt when I agreed to take it on. My background is in design and branding. I couldn’t imagine doing a session on “how to make a better logo” or something like that for this audience. My hope was to do something beneficial, collaborative and maybe have a good conversation.

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Design, Thoughts & Ideas

“The IR Site” – It shouldn’t just be a section

Frequently these three words are embedded and subject to a larger project scope, and involve the handing off of templates to a provider in order to match a broader site redesign or redevelopment. IR is often seen as the “as long as it has the right data on it, it’s fine” section of a corporate website. It doesn’t have to be that way..

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Thoughts & Ideas

A coworker recently recommended the 2014 documentary Tim’s Vermeer which chronicles the obsession of one man who sets out on a five-year project to see if the Dutch painter, Johannes Vermeer, had used technology found today in modern cameras to create his classic paintings. Influenced by a David Hockney book Secret Knowledge: Rediscovering the Lost Techniques of the Old Masters, Tim Jenison observed clues in Vermeer’s paintings that seemed to indicate that Vermeer had employed some pretty fancy technology to help him achieve the near-photographic quality his work was famous for, 150 years before the first recorded photograph was ever taken.

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