Moving to a Mobile World
Since 1949 AramcoWorld has inspired readers with in-depth, photo-rich features covering interconnections among worldwide Arab and Muslim cultures and the rest of the world, from the distant past to the fast-paced present. With Herring’s long history in publication design, we were tasked with developing a fully interactive mobile app for Saudi Aramco’s AramcoWorld magazine.
To begin, we rethought the design of the print magazine and layout for mobile readers and developed the way finding, icons, look & feel to ensure an immersive and engaging experience for users. The existing print content was further augmented with interactive slideshows, videos and maps to expand and enrich the AramcoWorld magazine stories.