Personas are part of the bigger Brand strategy and should not be overlooked.

A buyer persona is a character that represents your target audience. It takes into consideration the user’s goals, desires, and limitations that guide purchasing decisions.

Think of your brand persona as your company personality

Create a design persona that represents your brand. Your company’s persona should mirror how you want others to see you.

It should be personal, memorable, and invoke an emotional connection. As a result, it will help draw customers to your company and what you can offer them.

Persona Dimension and Attribute examples

•  Competence; reliability, hard-working , secure, intelligence, successful
•  Sophisticated; upper-class, good-looking, charming
•  Exciting; daring, spirited, imaginative, daring
•  Honest; wholesome, sincere, friendly, down-to-earth

Wondering how to create a strong brand persona and discover the benefits to your company? Herring helps companies from large to small focus their strategic brand, let us help you.