Expanding Cobalt’s Brand Presence

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Cobalt International Energy is a global oil exploration and production (E&P) company based in Houston. Cobalt was in the beginning stages of creating their first sustainability report and asked Herring to help design the book and guide them through the process for this important document. Cobalt had very little in terms of marketing materials. Herring did a visual audit and pulled together references from their other communication platforms to create a report that would complement their current identity and allow for future materials to be developed as well. Herring produced both the annual report and sustainability report as companions to each other. The sustainability report was produced in English and Portuguese.

After completing the annual report and sustainability report, we leveraged these design elements to produce a booth design for FILDA, a trade show held in Angola. The goal of the booth was to increase Cobalt’s exposure and communicate their strategy in Angola. Included in the panel designs was a custom 3-D illustration to visualize the progress of one of their developments in that region. We developed the panels to be bilingual to communicate in both English and Portuguese.

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Soon after, Cobalt approached Herring to design a book commemorating its 10-year anniversary. This book would be distributed to employees and executives only. With such a small quantity to be produced we recommended a soft cover book with the text pages printed digitally, to help stay within their budget. The “Decade of Discovery” book recounted the promise of the founding vision, which is still true today – “To be one of the world’s most admired E&P companies in the industry.”

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