According to comscore.com mobile accounts for 60% of digital media time in the U.S., while mobile app use accounts for 52% of that traffic.

If your company is still using a web site that isn’t mobile friendly you are probably losing visitors and maybe business. If the web site doesn’t scale and adapt to the device it becomes a speed bump in the Users life, and we all know there is no time for that – they will go to the web site that works and doesn’t render an awkward User Experience.

Mobile publications, once thought out of range and out of budget by many, are now coming within reach of many companies that want to distribute sales materials, magazines, books and a wide range of multimedia to existing or current customers. Mobile publications are also becoming a good way to equip sales teams with vibrant and up to date sales kits and presentations.

If you haven’t considered updating your current website to be mobile responsive, or considered creating mobile publications or modern sales materials, it’s a good time to give it some thought. Be Responsive before your competition is.