Herring collaborated with Rowan Companies – a global provider of offshore contract drilling services – to develop a new logo and identity for a joint venture (JV) they were entering with Saudi Aramco – the world’s largest integrated energy enterprise. The brand name, developed by the client, is ARO Drilling. ARO is pronounced as “arrow” and stands for Aramco Rowan Offshore. Join Herring’s Doug Timmermeyer as he leads a breakout discussion panel at AIGA’s InsideJob 2014. The goal of the sessions will be to align and enable key players within in-house design departments to effectively connect with their target audiences.