Once we embraced the idea we decided to have a little fun with it. We started mixing up type and image. As you can see here, we had just started using our new signature color (yellow) but hadn’t quite figured out if we wanted to use an “&”, “/”, or “and” with Lead & Follow.
I’ve been carrying my camera around more and more and have enjoyed taking candid shots of people and the idea to mix people with Lead & Follow seemed to make sense. Typically when you think of those words you have a person or persons involved. Plus, at Herring we want you to get to know the people. One example of this was using a photograph of I had taken of Katya (one of the few I have where she’s not giving me a dirty look for taking her picture – seriously, I have half a dozen images of her giving me a look with one cocked eyebrow). I liked the image below because it showed some of Katya’s personality.