The past few weeks have been anything but boring. This office is a playground for the detail-oriented multi-tasker. Coffee included. My tasks range from proofing work, assisting in the development of projects, and translating my experience at Herring into this blog. A large part of this is simply listening to what is going on around me. I’ve gathered knowledge about client relations, Houston factoids, and life advice.
One project, while interning, is to shoot examples of Herring’s publication designs and then incorporate them into a promotional booklet. So how do I do this?
1. Examine: A curiosity sparks when investigating the contents of books, which ultimately drives the decision-making of what will be shot. Spreads with dynamic layout, contrast of text and image, or rhythm in the details get flagged for photographing. Then deciphering the story that is being told comes into play.
2. Stage + Shoot: Directing the presentation of a subject’s story is crucial to the following steps. The studio environment and lighting along with my Nikon V1 fastened onto a tripod are the tools required to capture the story. It’s a fun challenge to get all the variables just right and extremely rewarding when it comes together in a composition.