With the proliferation and market adoption of mobile devices there are many opportunities mobile publications can bring to your brand marketing toolkit. Mobile publications can be used for every market and be a very cost effective way to expand your digital strategy and tell your story to an ever growing digital savvy market. Here are 5 things to consider when planning your mobile publication.
- Total issue size. It is tempting to add many interactive features, movies and other rich media to your app. But all of these items add up and increase the file size and, in turn, the download time for the end user. There are ways to optimize file sizes and to reduce and eliminate unused data for each element. But the most effective way is to consider the end user and edit your content to the most essential elements to tell or sell your story. If the wait is not worth the perceived content value, your app and content will not be viewed which decreases your ROI.