Frank’s International has been in business for over 75 years, setting new standards in tubular and oil and gas services worldwide. With a new CEO in place and a new business strategy, Frank’s partnered with Herring to develop their annual report for 2016. Frank’s needed to inform their shareholders how they are transforming into a well-construction company.

We highlighted their expansion onto the onshore region by showcasing one of Frank’s land bases. We kept the tone friendly and informative by using simple and clear infographics, while maintaining the integrity of Frank’s identity and brand.