Schlumberger Book
Schlumberger is the world’s leading provider of technology to the oil and gas industry. They are also one of Herring’s first clients. We were approached by one of Schlumberger’s communication managers about an idea to celebrate the company’s upcoming 100th anniversary. As a leader in their field, Schlumberger wanted a book that could commemorate all of their successes to date. Herring delivered a book that celebrates Schlumberger’s brand of industry innovation.
Our Services
- Content Direction
- Book Design
- Production Management
From Concept to Delivery
We collaborated closely with Schlumberger’s local and global communications departments in building the book’s outline. Working within the approved book structure and their well-established graphic standards, we created several design concepts for executive review. The approved concept not only provided us with a path forward on the design, it allowed us to set guides for word counts and image sizes per page or spread. By setting up these guidelines we were able to help team members focus on their responsibilities throughout the lifetime of this project.
